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Profit Margin Calculator

Find margin and markup

Find the selling price for a target margin

Margin vs markup

Margin is profit as a percentage of the selling price. Markup is profit as a percentage of the cost. A 25% markup gives a 20% margin. Mixing them up is a common cause of under-pricing, so quote based on margin if you want to protect your profit.

Remember to price GST separately: use the GST calculator to add tax on top of your selling price.